Brand buying

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So we all buy certain brands of clothes, food, cars, electrical products etc.

Why?

Do we believe it makes us better people, more influential, or more acceptable to society. Yes I am a brand person to a degree, I am an Apple guy. I purchase certain brands of electrical equipment, and food items. However if they were not available what would I do? I have choices, and I really do not want to be branded a brand buying slave. We cannot all afford the high end brands, the middle brands, the lower end brands. So why do we have to have a brand on our underwear, do we self consciously believe we are buying better.

Now the way I see it, I like certain brands, but am I a slave to them that I will empty my bank account, my shares, investments, saving so that I own a branded product. No. I have learnt to not be an emotional shopper, but a smart shopper. This does not make me a scrounge. I want quality and my life cannot be dictated to by being obsessed by brands.

Ivan


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